Having a small PPC marketing budget is not the end of your next campaign. In fact, your success would depend heavily on the market that you are operating in as well as the levels of competition.
By equipping yourself with the right tools and knowledge, you can achieve the targeted objectives without a lot of money. For this article, we’ll show you 3 useful tips to help you make big profits on a small PPC budget.
1. Target The Right Keywords
This seems like a necessary thing in PPC management but even experienced search advertising experts sometimes miss it. Thorough and intensive keyword research is often done when you are going to launch a new advertising group or campaign. After that, the campaign is usually left to operate under the assumption that it is “good enough” and is rarely reviewed.
However, it is advisable to review the keywords frequently, especially when you have a tight PPC budget. Here are some common questions to ask:
- Is there anything changed since the last research for keywords?
- Is there any keyword missed in the previous research rounds?
- Has your product or service offered change?
- Is there anything occurring in the industry?
- Are your competitors having different strategies or plans?
A yes answer to any of these question indicates that you have to take another keyword research and identify new highly converting, super relevant, and unusual keywords.
2. Start Small And Expand
If your PPC marketing budget is relatively limited, it is wise to start with small things that you are undoubtedly sure about. In other words, find bottom-of-funnel keywords which indicate purchasing intent. This means that if anyone is typing that keyword, they are definitely looking for something to spend their money.
For instance, when people are looking for “best walking shoes,” the chances of converting them into a customer than when they are searching for “ways to exercises.” They have finished research and understood what they want. Now it is just the matter of choosing the right provider.
Also, start with an exact match keyword to avoid spending on irrelevant ones as much as possible. Once you are confident about the precise match advertising groups, it’s time to extend the reach and create your phrase match advertising group.
By doing this, Google will not only show your ads to those people who correctly enter the keyword but also to those people who look for some close variations of these keywords.
3. Consider Your Strategy Before Spending On Adwords
Google AdWords could be relative. Thus it is not ideal for every business. Therefore, there is no reason to spend your money on this channel when its ROI is not favorable.
Before deciding to choose Adwords for your campaign, many people often track their money as far as conversion. But this would be just a lead if you are not an e-commerce business. Instead, following the ROI resulted from that conversion is the most effective method. If this metric is continuously negative, it is highly likely that you would be better off spending your money on other channels.