The majority of patients will begin their search for a medical professional online so it’s imperative that your website is aesthetically pleasing, informative and functional.
If a potential patient lands on your website and either can’t find the information they’re looking for or worse yet, can’t use your site on their device, they’re very quickly going to jump to a competitor’s site and schedule a consultation there.
Whether you’re designing a new site or simply want to improve your current one, here are a few handy tips.
8 Top Website Design Tips for Medical Professionals
Be selective about your imagery. Before you choose an image for your website or a blog post, think about whether it’s something that your patients can identify with and if it reflects your brand’s image. Generic stock photos can change the entire look and feel of your website so choose carefully.
Only use functionality that is absolutely necessary. If your website is packed with unnecessary tools and functionality it can end up slowing down your site and overwhelming potential patients so stick to what’s necessary.
It’s not just about the design. While design is certainly important, it’s not the only thing that’s going to get a patient to convert. Without the right calls to action or easy-to-use navigation, your website isn’t ready to go live.
Copy matters too. While certain medical professionals do need visuals to sell their treatments, your copy matters too. One convincing headline could mean the difference between a new patient and another lost lead so get a professional to assist you with your website copy.
Reviews make a major difference. While you don’t have control over the patient reviews that appear on sites such as Google and Yelp, you can control what patients see on your website. Referrals and recommendations are high on patient priority lists when it comes to choosing a medical professional, so be sure to include them on your site. If you want to learn more about how reviews can impact your online marketing efforts, you can find more details & tactics on marketing for plastic surgeons here.
Don’t forget about SEO. Search engine optimisation should be an important tactic during the development and the optimisation of your website if you really want to grow your brand online. There are a number of on-page SEO tactics that be used to boost your rankings.
Make user experience a top priority. The preferences of your patients are exceptionally important when designing your website. Think about what would make their experience on your website more memorable and make changes accordingly.
Pay attention to the details. Sometimes something as small as a visible and clickable contact number can make a difference to your patient conversion rates so review the smaller details carefully before you go live.
If you don’t feel you have the knowledge or experience to tick all of these important boxes, rather speak to an agency that specialises in medical and healthcare websites.